The questions you ask us, with answers that are concrete
Budget, priorities, organisation, journeys. Each page answers a question the way an executive asks it, with decision criteria and 5LEGS prices.
Product questions
How much should you budget to move a product forward without hiring?
The budget depends above all on the scope of the problem to solve. A specific question can be put to an expert or handled through a one-off audit. A topic that touches strategy, user journeys, roadmap and organisation at the same time calls for a multidisciplinary engagement lasting several weeks. At 5LEGS, one-off services range from €870 to €5,000 excl. VAT, and engagements of around 90 days range from €12,000 to €33,000 excl. VAT.
Read the answerOur product exists, but we no longer know what to improve first: where do we start?
Start with a diagnosis rather than a new roadmap or a redesign. It should bring together business objectives, actual usage, user journeys, available data and how the team operates, so you can separate symptoms from the problems worth tackling first. If the problem is very narrow, a specialised expert may be enough. If it touches several dimensions of the product, a multidisciplinary view is more useful. As an example, at 5LEGS the Live Product Diagnosis costs €4,200 excl. VAT.
Read the answerOur e-commerce site converts poorly: should we optimise what we have or rebuild the site?
A drop in conversion, or a low conversion rate, does not by itself justify a redesign. First identify where users drop off in the journey, and why. If a few points of friction account for most of the problem, fix them. A redesign becomes relevant when the problems are structural: journey, architecture, positioning, platform or overall experience.
Read the answerI don’t need a full-time CPO, or can’t justify one: what are the alternatives?
You do not necessarily need to hire a CPO. If you need regular product leadership, a fractional CPO can play that role a few days a month. If the framework already exists and what is mainly missing is execution capacity, a freelance PM is the better fit. If you have a specific problem or piece of work to resolve within a few months, a product studio can take the topic on and then hand it over to the team. As an example, at 5LEGS an engagement of around 90 days led by three senior experts costs between €12,000 and €33,000 excl. VAT.
Read the answerWe have a digital product idea: what should we check before development starts?
Before development starts, check at least the need, the target users, the main risks, the expected journey, the data required, the dependencies and what you need to learn first. The point is not to specify everything in advance, but to avoid investing in a solution before securing the decisions that are most expensive to change. As an example, at 5LEGS the Pre-development Product Diagnosis costs €3,500 excl. VAT.
Read the answerEveryone adds their requests to the roadmap: how do we decide what goes first?
Start from the objectives that really matter to the business, reframe requests as problems, then use decision criteria everyone understands. A useful roadmap does not contain everything the company would like to do. It shows what it chooses to address now, what waits, and what is out of scope. As an example, at 5LEGS the AI Roadmap & Prioritisation Agent is free and Roadmap Scoping costs €2,800 excl. VAT.
Read the answerWe have traffic but few sales: how do we find where our e-commerce journey is losing customers?
Analyse the journey step by step before increasing acquisition: arrival, product browsing, add to basket, delivery, payment and return after purchase. Analytics show where users leave, session recordings show what they were doing, and tests or interviews help explain why.
Read the answerWhat can you realistically improve on a product in three months?
Three months are enough to diagnose a product, make several key decisions and put new ways of working in place. They are not necessarily enough to rebuild or develop everything that follows from them. A short engagement is therefore particularly suited to scoping, roadmap, user journeys, organisation, go-to-market and handover to the team. As an example, La Bonne Carte by 5LEGS, an engagement of around 90 days for the product team of an SME or scale-up, costs €33,000 excl. VAT.
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