UX Research Copilot

We are seeing user behaviour we cannot explain: how do we understand what is going on, to fix a problem or seize an opportunity?

By subscription - Timeline: Immediate access after purchase

You have an observation, but not yet its explanation. Your data or what you see shows that something is happening, without always telling you why or what to do about it. The UX Research Copilot is an online tool. You answer a few questions about what you are observing and what you already know; it identifies what you are missing to understand the situation, helps you formulate your hypotheses and research questions, then points you to the most suitable method: digging into your data, interviewing your users, running a survey, observing how they use your product, or combining several approaches. The matching templates are provided, ready to use.

For example, a data point surprises you and you want to understand what explains it, a feature is used less than expected and you do not know why, your data and your user feedback seem to tell two different stories, you have identified an opportunity but need to better understand usage before investing...

What's included

  • Decision tree from your observation to your research questions
  • Recommendation of the method suited to your question
  • Templates and examples to prepare your research
  • Tips for interviewing the right participants without biasing their answers
  • Summary framework to organise what you learned and decide

What's not included

  • Research carried out by 5LEGS
  • Participant recruitment
  • Personalised analysis of your results

Prerequisites

  • No particular prerequisites

Frequently asked questions

Do we need UX skills to use it?

No. The Copilot is designed to let a team without a dedicated UX researcher structure its investigation and choose the right method.

What exactly does it contain?

A guided journey to go from an observation to a research question, choose the right approach, carry it out and synthesise the findings, with templates and examples ready to adapt.