UX Research Guide

We are seeing user behaviour we cannot explain: how do we understand what is going on, to fix a problem or seize an opportunity?

500 € excl. VAT - Timeline: Immediate access after purchase

You have an observation, but not yet its explanation. Your data or your observations show that something is happening, without always allowing you to understand why or to decide what to do. This guide helps you start from what you already know to identify what you are missing to understand the situation. It walks you through formulating your hypotheses and research questions, then choosing the most suitable method: digging into your data, interviewing your users, running a survey, observing their usage, or combining several approaches. You then have the methods and templates needed to carry out the chosen approach, gather the right information and organise what you have learned. You can thus complement your data or observations with the information you need to fix a problem, explore an opportunity or make a product decision.

For example, a data point surprises you and you want to understand what explains it, a feature is used less than expected and you do not know why, your data and your user feedback seem to tell two different stories, you have identified an opportunity but need to better understand usage before investing...

What's included

  • A method to start from an observation and formulate your research questions
  • Help choosing the method suited to your question
  • Templates and examples to prepare your research
  • Advice on interviewing the right participants without biasing the answers
  • A summary framework to organise findings and decide

What's not included

  • Research carried out by 5LEGS
  • Participant recruitment
  • Personalised analysis of your results

Prerequisites

  • No particular prerequisites

Frequently asked questions

Do we need UX skills to use it?

No. The guide is designed to let a team without a dedicated UX researcher structure its investigation and choose the right method.

What exactly does it contain?

A method to go from an observation to a research question, choose the right approach, carry it out and synthesise the findings, with templates and examples ready to adapt.

Is it the same guide as the one included in La Bonne Direction?

Yes, it is the same. In La Bonne Direction, we use it with you during the engagement; here, you use it on your own.