Complete Sales Funnel Audit

From first click to payment, where are we losing customers and which frictions should we tackle first?

3,000 € excl. VAT - Timeline: 10 working days

Your traffic is there, but part of your visitors disappear between arriving on the site and paying. The question is where, and above all which problems really deserve to be addressed. The Complete Sales Funnel Audit examines the purchase journey end to end: arrival on the site, product discovery, product page, cart, delivery and payment. We cross-reference the available data with a detailed analysis of the experience to locate the steps where drop-offs concentrate and the frictions likely to contribute to them: comprehension, reassurance, usability, missing information or unnecessary steps. Each finding is linked to the elements that support it and put in perspective with the rest of the journey. You leave with a map of the main frictions and a prioritised action plan, so you know what to fix, investigate or test first.

For example, steady traffic but a conversion rate that stalls, abandoned carts with no clear explanation, fixes attempted one at a time, with no measurable result, a redesign under consideration with no certainty about what really needs to change...

What's included

  • End-to-end analysis of the purchase journey
  • Analysis of the relevant available data
  • Identification of the steps where drop-offs concentrate
  • Analysis of the main UX, content and reassurance frictions
  • Prioritisation of fixes and topics to test
  • Directly actionable plan

What's not included

  • Implementation of the fixes
  • Mockups
  • Development
  • Acquisition and social media audit
  • Full site redesign

Prerequisites

  • Access to the site and to the relevant available data

Frequently asked questions

How is this different from the Landing page conversion audit?

The landing page audit focuses on a single page. This one covers the entire purchase journey, from arriving on the site through to payment.

What do we receive?

A map of the funnel's main frictions, the elements supporting each finding, and a prioritised action plan.

Does it include implementing the fixes?

No, the audit stops at the action plan. Your teams can execute it directly, or we can then support you on certain topics.

Does it work on all e-commerce platforms?

Yes. The analysis covers the journey and the available data, regardless of the platform: Shopify, WooCommerce or a custom build.

How soon does the service take place?

We agree on a start date with you after purchase, based on our respective availability. On average, this service takes between 8 and 12 working days once it begins.