Positioning & Value Proposition Scoping
Your offer is clear to you. But do your prospects understand in a few seconds why they should choose you?
1,800 € excl. VAT - Timeline: 5 working days
Together we clarify your audience, the value of your offer and what really sets you apart. You leave with a formalised value proposition and key messages the whole team can reuse, from the sales pitch to the landing page.
For example, your team does not present the offer the same way, your prospects struggle to grasp your value, your difference from competitors lacks definition...
What's included
- Analysis of your offer and your market
- Collaborative scoping workshop
- Value proposition formalisation
- Key message recommendations
What's not included
- Full overhaul of the marketing strategy
- Creation or redesign of your website
- Creation of a brand identity
- Writing of your marketing content
Prerequisites
- Presentation of the current offer and any documents useful to understand it
Frequently asked questions
How will you make our value proposition clearer?
We bring together three things: your audience, the concrete value of your offer and what sets you apart. The goal: pin down your positioning and find messages that are simple, specific and easy to remember.
What do we receive at the end of the scoping?
A formalised value proposition, your main key messages and recommendations for using them consistently.
Does this service include a full marketing overhaul?
No. We scope the positioning and the messages. Creating the brand identity, the site and the content stays out of scope. If you are interested in those, get in touch.
How soon does the service take place?
We agree on a start date with you after purchase, based on our respective availability. On average, this service takes between 4 and 6 working days once it begins.