Customer Journey Workshop

We have a fairly clear idea of our product, but not yet of how our users will actually move through it: how do we map that journey before building, rather than patching it up once it is live?

1,800 € excl. VAT - Timeline: 5 business days

You know what you want to build. What is left is turning that idea into a clear, logical journey that works for your future users. Today, AI lets you design and build very fast, multiply the options, and test many different approaches. This workshop helps you keep your bearings: mapping the user journey upfront so design and development time can then focus on the right choices. We build the journey with you step by step: what the user is trying to do, the information they need, the decisions they have to make, and the key moments of their experience. You come away with a shared vision of the product and a clear foundation to build the best possible experience without losing time along the way. This is especially useful once the idea, the target audience and the need are already clear enough to start designing the experience.

For example, a fairly clear product idea but no map of the user journey yet, a development quote that assumes the journey is already settled, a team starting to design screens before the steps have been laid out...

What's included

  • Analysis of the context and target audience
  • Collaborative journey-building workshop
  • Journey formalisation (diagram and step-by-step description)
  • Summary and points of attention before development

What's not included

  • Wireframes or prototype
  • Development
  • Full user research
  • Audit of an existing journey

Prerequisites

  • A presentation of the product idea, target audience and objectives

Frequently asked questions

What does the Customer Journey Workshop involve?

A 5-business-day collaborative workshop that maps, step by step, the journey your users will take before development starts.

How is it different from Diagnostic Produit avant développement?

That diagnostic checks that your idea holds up. This workshop assumes it already does, and builds the concrete journey that follows from it.

Does it include wireframes?

No, the workshop formalises the journey (diagram and step-by-step description), not its visual design.

When should I choose this workshop?

When your idea, your target audience and the need you are addressing are already clear enough, and you now want to precisely define the experience your users will have.

What do I come away with?

A formalised user journey, step by step, and the key experience choices to keep in mind to guide the rest of design and development.

How soon does the service take place?

We agree on a start date with you after purchase, based on our respective availability. On average, this service takes between 4 and 6 working days once it begins.