App or No App?

Everyone is pushing you towards a mobile app, but you doubt it is the right investment. Check whether you really need one before committing the budget.

Free - Timeline: Immediate

"App or No App?" is a decision-support tool that assesses whether a mobile app is genuinely the right answer to your need, or whether a Progressive Web App (PWA) or a mobile site would do the job. It analyses your context against simple criteria - user need, frequency of use, acquisition, budget, technical capacity and possible alternatives - to help you decide with confidence before committing to a costly development.

For example, a competitor has just released their app and you wonder whether to follow, your internal teams are asking for an app but you doubt the real usage, you are torn between an app, a mobile site and a web app...

What's included

  • Guided questionnaire
  • Analysis of the key criteria
  • A clear, reasoned recommendation

What's not included

  • Full strategic study
  • Benchmark
  • Detailed budget estimate

Prerequisites

  • Answering the questionnaire

Frequently asked questions

Should I build a mobile app for my product?

It depends on the real need, frequency of use, acquisition and your technical capacity. The tool analyses your case and gives a reasoned recommendation.

What are the alternatives to a mobile app?

An optimised mobile site or a web app is often enough. The tool compares them against your situation.

Is it paid?

No, the tool is free and immediate.